Sunlite Potato Bag

Low Carbohydrate Potatoes

SunLite potatoes are tested by official authorities and have a proven 25% less carbohydrates than the common New Zealand Rua potato per serve as tested in 2015. Therefore they are allowed to be marketed as light potatoes.

SUNLITE POTATOES

  • 25% less carbohydrates
  • (Naturally) fat free
  • Low in sugar
  • Low in salt/sodium
  • Source of dietary fiber
  • Source of vitamin B6
  • Source of potassium
Suitable for salads, curries, boiling, baking and mashing
Grown in New Zealand

THE CONCEPT

Potatoes are low in carbohydrate if you compare them to other carbohydrate rich nutritional foods. However, SunLite potatoes are even lower in carbohydrates and therefore are a very good choice for health conscious people. Next to that, potatoes have lot’s of good nutrients as well.

THE TARGETGROUP

People who care about their health but also enjoy eating and cooking. They know that tasty food & healthy living are a possible combination. They are more concerned about how to stay healthy and enjoy their lives at the same time.

THE BRANDSTORY

SunLite is a light and fresh consumer brand, which immediately stands out on the shelf as a low carbohydrate product. The unique selling point is the 25% less carbohydrates than the common New Zealand Rua potato per serve as tested in 2015, while the potatoes are still full of good ingredients. Further do we emphasize on the cooking use of the Sunlite potatoes and the appealing dishes that can be made.
Potatoes are very good food!
Here comes a potato that is no longer thought of as a starchy filler, but a SUPERFOOD.

Although we can’t speak for other potatoes (why don’t you check?), Sunlite potatoes have vitamin C and are a source of potassium. Next to that, Sunlite potatoes are low in SODIUM and FAT.

POTATOES AND NUTRITION

  • Dietary Fibre help to keep bowels regular (together with water and exercise).
  • No cholesterol or fat
  • Magnesium, zinc, and copper contribute to strong bones and teeth (together with calcium).
  • Rich carbohydrates which stimulate brain activity and are stored to provide energy.
  • Vitamin C is necessary for healthy skin and hair and for strong bones, teeth, and gums.
  • Vitamin B1 is necessary to release energy from carbohydrates.
  • Vitamin B6 supports a healthy nervous system.
  • Iron contributes to healthy blood.
  • Source of potassium, which helps normal muscle function.
  • Source of folic acid, which is necessary for making new cells and protein for healthy blood.
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FOOD SOURCEPOTASSIUM (MG)
POTATO (1, 4.3 OZ)620
BROCCOLI (1 MED STALK)460
BANANA (1 MED)450
TOMATO (1 MED)340
ORANGE (1 MED)250
source: Potato Nutrition Handbook 2015, www.potatogoodness.com
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THE SCIENTIFIC BACKGROUND OF SUNLITE® POTATOES

Official claim for light potatoes

Potatoes differ in their energy value depending on the variety and growth conditions. A claim referring to a product’s reduced energy value can only be valid when the actual energy content of that product is at least 40% less than the average energy value an identified comparative reference food.

The average energy value of fresh boiled New Zealand Rua potatoes is 366kj/100 gram, the standard energy value of SunLite® potatoes is determined at 244 or less kj/100 gram.*

SUNLITE® POTATOES

> 244 kj/100 gram

Compared to a common New Zealand Rua Potato

366kj/100 gram
serving size of 100g, boiled in skins

*Legislation in New Zealand

Australia New Zealand Food Standards Code – Standard 1.2.7:
A comparative claim about a food (claimed food) must include together with the claim the identity of the reference food; and the difference between the amount of the property of food in the claimed food and the reference food.
A nutrition content claim the includes claims using any of the following descriptors: light or lite, increased, reduced, words of similar import must meets the conditions for making that claim by having at least 40% less energy than the same amount of reference food.
(https://www.legislation.gov.au/Details/F2016C00161)

This regulation applies to all nutrition and health claims made in commercial statements.

The SunLite® concept refers to a nutrition claim with the following fundamental criteria:

  • the content must not be misleading
  • the content must not conflict with generally accepted nutrition and health principles
  • the products have to contribute to people’s healthy nutrition in general
  • the products have to display a complete nutritional value label

SunLite® potatoes meet those criteria and therefore, SunLite® potatoes are marketed to consumers based on an officially allowed claim, indicating their lower carbohydrate value compared to the average of the common New Zealand Rua Potato per serve.

Gropak Ltd quality measurement and guarantee

The SunLite® concept promises good quality potatoes with a proven lower carbohydrate value. Therefore growing guidelines and quality measurement are an essential part of the SunLite® concept.

  • Cultivation in the right soils and circumstances.
  • Meet defined cultivation conditions and follow specific instructions.
  • In the final cultivation phase, samples are taken to determine the optimal harvest time in order to obtain the intended carbohydrate value.
  • Time to harvest.
  • Final check on carbohydrate value.

Variety development is essential

The Carrera and Aurora varieties in the Gropak Ltd range have been speciffically breed for the SunLite® concept. Next to breeding the best variety, it’s important to select fields with the required soil types, the availability of irrigation and follow the fertilization advice in order to obtain SunLite® specifications.

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