Low Carbohydrate Potatoes
SUNLITE POTATOES
- 25% less carbohydrates
- (Naturally) fat free
- Low in sugar
- Low in salt/sodium
- Source of dietary fiber
- Source of vitamin B6
- Source of potassium
THE CONCEPT
THE TARGETGROUP
THE BRANDSTORY
POTATOES AND NUTRITION
- Dietary Fibre help to keep bowels regular (together with water and exercise).
- No cholesterol or fat
- Magnesium, zinc, and copper contribute to strong bones and teeth (together with calcium).
- Rich carbohydrates which stimulate brain activity and are stored to provide energy.
- Vitamin C is necessary for healthy skin and hair and for strong bones, teeth, and gums.
- Vitamin B1 is necessary to release energy from carbohydrates.
- Vitamin B6 supports a healthy nervous system.
- Iron contributes to healthy blood.
- Source of potassium, which helps normal muscle function.
- Source of folic acid, which is necessary for making new cells and protein for healthy blood.
THE SCIENTIFIC BACKGROUND OF SUNLITE® POTATOES
Official claim for light potatoes
Potatoes differ in their energy value depending on the variety and growth conditions. A claim referring to a product’s reduced energy value can only be valid when the actual energy content of that product is at least 40% less than the average energy value an identified comparative reference food.
The average energy value of fresh boiled New Zealand Rua potatoes is 366kj/100 gram, the standard energy value of SunLite® potatoes is determined at 244 or less kj/100 gram.*
SUNLITE® POTATOES
Compared to a common New Zealand Rua Potato
*Legislation in New Zealand
Australia New Zealand Food Standards Code – Standard 1.2.7:
A comparative claim about a food (claimed food) must include together with the claim the identity of the reference food; and the difference between the amount of the property of food in the claimed food and the reference food.
A nutrition content claim the includes claims using any of the following descriptors: light or lite, increased, reduced, words of similar import must meets the conditions for making that claim by having at least 40% less energy than the same amount of reference food.
(https://www.legislation.gov.au/Details/F2016C00161)
This regulation applies to all nutrition and health claims made in commercial statements.
The SunLite® concept refers to a nutrition claim with the following fundamental criteria:
- the content must not be misleading
- the content must not conflict with generally accepted nutrition and health principles
- the products have to contribute to people’s healthy nutrition in general
- the products have to display a complete nutritional value label
SunLite® potatoes meet those criteria and therefore, SunLite® potatoes are marketed to consumers based on an officially allowed claim, indicating their lower carbohydrate value compared to the average of the common New Zealand Rua Potato per serve.
Gropak Ltd quality measurement and guarantee
The SunLite® concept promises good quality potatoes with a proven lower carbohydrate value. Therefore growing guidelines and quality measurement are an essential part of the SunLite® concept.
- Cultivation in the right soils and circumstances.
- Meet defined cultivation conditions and follow specific instructions.
- In the final cultivation phase, samples are taken to determine the optimal harvest time in order to obtain the intended carbohydrate value.
- Time to harvest.
- Final check on carbohydrate value.
Variety development is essential
The Carrera and Aurora varieties in the Gropak Ltd range have been speciffically breed for the SunLite® concept. Next to breeding the best variety, it’s important to select fields with the required soil types, the availability of irrigation and follow the fertilization advice in order to obtain SunLite® specifications.